Exhibitor Prospectus 2016

Gardening and Food Festival 2016

What's new?

Target Audiences

Floor Plans, Rates Sheets, Booking Forms

 

What’s cooking?

After the positive response we received following our first Horticultural and Gardening Festival 2015, Exhibitions Pty Ltd has made some tasty changes. Visitors showed a real appetite for the various food and cooking presenters, so for this year we've expanded the format to become the Gardening & Food Festival 2016. That means there'll be more big names in food conducting informative presentations and hands-on workshops, in addition to a star studded line-up of gardening personalities.

The Gardening and Food Festival is a 2-day public event showcasing gardening, food and cooking. Optimally timed for spring when gardeners and budding chefs are planning & planting their gardens and looking for outdoor activities. The weather is warming, and lifestyle issues such as health, sustainability, education, and DIY projects are being planned for the year.

2-for-1 Tickets

We listened to ideas from 2015 Exhibitors, and as a result, all tickets will be sold as a 2-for-1 deal designed to attract more couples and families potentially equating to higher sales for exhibitors.

Location, Location

Acting on feedback gathered during post event research, we’ve moved the event to a popular venue in a more central location. We’ve booked Caulfield Racecourse on September 3rd and 4th at the start of the spring planting season.

Caulfield GFF 2016

As a central location, Caulfield is an easy location for visitors to attend this event as it’s conveniently located on major tram, bus and train routes. And we’ve been able to reduce the exhibitor rates.

On-site parking is plentiful and will be free for speakers and exhibitors, and only $5 per visitor vehicle.

Surrounded by leafy suburbs like Brighton, Malvern, Elsternwick, Elwood and Toorak, more visitors with a keen interest in cooking, gardening and growing their own food will be within a short distances of the venue.

The ABC Gardening Show ran events successfully here attracting over 25,000 visitors - its appeal aided by its convenient location, abundance of public transport and onsite parking.

Growing local

GFF 2016 Growing local communitiesEven in small suburban backyards, growing your own food in pots, courtyards or otherwise restricted spaces is becoming a worldwide phenomenon. In Berlin, it is estimated there are over 80,000 urban farmers, according to the United Nations University. In the UK community gardens or 'allotments' are continuing to building a sense of community as these areas create social ties amongst neighbours. These are also growing in numbers across Australia.

Gardening with Angus (Stewart); 2015 Horticultural and Gardening Festival


Gardening with Angus (Stewart); 2015 Horticultural and Gardening Festival

Visitors love to learn

One of the biggest draw cards to events is the ability for the audience to learn. That is why we are offering various stages, free and paid workshop areas for visitors to be taught by leading experts in their fields.

In turn this promotes plant and product sales, bookings for post-event activities, and a greater following on social media, websites and in store for further information and purchasing. Visitors will also pay for hands-on experiences during an event.

Cooking Trends

Recently, Forbes Magazine in the US reported on how the latest trend to hit the local food movement is to go straight to the source and grow your own.

HGF 2015 Geoff Hudson

Geoff Hudson, The Italian Gardener at the 2015 Horticultural and Gardening Festival

As part of this 'farm to fork' trend, consumers are asking about where their food comes from and how they can be sure it’s safe and healthy.

This was the focus of what Paddock to Plate’s Louise Fitzroy spoke about at our 2015 festival, and how schools are introducing these topics into curriculums.

With this quest for more knowledge, comes the purchase of better kitchens, quality cooking equipment, the building of entertaining areas, and an interest in all things culinary.

Reality TV food and homemaking programs are growing from strength to strength, reflecting the massive public interest. In our

Emma Dean and Stephen Ryan HGF 2015

Emma Dean (MasterChef) and Stephen Ryan (MC and gardening media personality)

2015 festival, the inclusion of food presenters like MasterChef 2013 winner Emma Dean, and indigenous chef  Mark Olive, combined with the many gardening personalities, proved a huge hit with visitors – so much that we’re expanding the section on food and cooking.

And of course, there’ll still be plenty of gardening discussions!

Who are our target audiences?

Click here to learn more....

Floor Plans

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Rates Sheet

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